LONDON, UK–In an apparent 180-degree turn, OnlyFans CEO Tim Stokely announced the company’s landmark decision to ban fans from its platform entirely. Previously the focal point of their business model, selling fans to creators, OnlyFans will now seek to pivot towards a new source of revenue.

The company’s new direction was met with mostly criticism as creators have been left scrambling for fans on the black market. One creator, known as Jizzinator, doesn’t know how he’ll feed his family now without a reliable market for fans. “How am I supposed to get fans now? The only way I can create income is by buying more fans who will then pay for my content. People don’t just happen across jizzinator.com, they have to be directed there by having their fandom purchased.” The interview made it further unclear how the OnlyFans business model ever worked to begin with.

“I don’t know. It seemed like a good idea at the time,” CEO Tim Stokely explained amid overwhelming backlash. “I thought I was doing the right thing. Selling fans is like slavery, or whatever. That’s bad, isn’t it? I don’t know. I took acid and my outlook just changed. There was an epiphany, but I kind of forgot it now.” He made no comment on the future direction and revenue streams for the company.